When you've built deep expertise, but your marketing isn't bringing you clients...
I show you what to say & how to say it to make your future clients lean in.
Let's define your Brand Messaging so your marketing matches the power of your work.
Every project starts with a conversation. Schedule yours here.
Clear Brand Messaging attracts people who get what you do & can't wait to work with you.
Everyone I work with goes through my YOU-Algorithm™ process to identify the words that make your audience pay attention & say, Yes! That’s exactly what I need.
We'll also uncover:
• what sets you apart in a crowded industry
• the brand voice that sounds most naturally like you
Whether it's you, your team, or AI writing your marketing, your message stays clear, consistent, and un.mis.takeably you.
Jen's magic is distilling down the high level concepts in my head into everyday impactful language that connects with my audience.
- Kate Vanden Bos, Coach & Creator of The Growth Cycle™
When it comes to marketing your services, do you secretly think…
💭 I’m exhausted trying to prove I can help people. No matter what I say, they still don’t get it.
💭 I have the credentials, the experience, the client results. Why do I have to keep ‘performing’ to get noticed?
💭 If growing my business means endless hours on marketing that gets me nowhere, I’d rather go back & get a job. (But, ugggg, I really don't want that!)
💭 I have soooo much gold my audience needs to hear. But marketing feels like a dreadmill to nowhere. I’m over it.
💭 I thought AI would make marketing easier, but it never quite sounds like me. Tweaking takes as long as writing from scratch!
Take a breath.
My YOU-Algorithm™ Process takes the guesswork out of knowing what to say & how to say it.
Hi, I’m Jen Liddy, Word Nerd. 🤓
Officially? I’m a Brand Messaging Strategist.
What does that mean in real people terms?
If you're a service provider, coach, or small business owner, you can use my particular magic to…
⚪ Reflect your personality in your marketing, without feeling overexposed or jazz-handsy to navigate the noise & get noticed.
⚪ Express your expertise & convey your value in your marketing, without giving away your best ideas for freeeeee.
⚪ Be known and grow your dang business. No need to chase trends or be a guru-fluencer to do it.
As a former teacher & college professor-turned-online-business owner, I know how to meet you exactly where you are & get you where you want to go.
With more ease than you can imagine.
There are two ways to make your messaging work better.
Start with the one that fits you best:
A Messaging Clarity Power Session
When you want quick, focused action, now.
A one-off, high-impact session where we zero in on what's not working & fix it in real time.
Perfect if you want strategy, feedback, or guidance without a long engagement.
In 60 minutes, you’ll leave knowing:
• What’s off
• What matters most
• What to say next
No gatekeeping. No upsells.
A Customized Messaging Intensive
When you want something personalized built for you.
We start with a conversation about what you want to achieve & where things aren't working for you.
From there, I design the right intensive for you.
That might mean:
• A comprehensive Messaging Playbook
• A custom Brand Voice & Style Guide
• A personalized Brand Differentiator Report
Or a combination that fits your needs so you can easily articulate all you do to your exact-right audience
To be a lil' formal about it...
"I help you define and refine your Brand Messaging so you can..."
1️⃣ Connect with your audience - without feeling "perform-y" or using fake vulnerability in the name of "being authentic". Blech.
Also: no self-promote-y, salesy, or cringey marketing required. Ever.
2️⃣ Attract Exact-Right Clients by sounding like your Real Self...and naturally repel the ones who were never gonna buy anyway.
You don't need attention from everyone. Just the right ones.
3️⃣ Stop throwing content at the wall like spaghetti, exhausting yourself and wondering, “Why isn’t this working?!”
What we create together focuses your marketing efforts so it's way freakin' easier.
You can learn more about my approach in these awesome places...
