Embrace, Ignore, or Exit? Knowing when to get out, use, or avoid a marketing tactic
Ever stayed at a party too long?
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.
So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work?
Michelle Warner is here to tell you!
Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of:
> Being constantly overwhelmed by needing to constantly adapt to new trends and strategies.
> Feeling that "we're doing it wrong" when trends and strategies stop working.
> Knowing which trends to jump on and which ones to hit "Send to voicemail!" on.
> Deciding what to *actually* do when the trends or strategies stop working
If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)...
THIS IS YOUR EPISODE!
Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots.
PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach.
My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach.
So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later.
One final note ~ she's no joke in the business space:
Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you.
She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections.
Find all things Michelle at www.TheMichelleWarner.com
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