The HOWs are killing your content

You’ve looked at hundreds of sales pages online -  

The long-form scrolllllly ones & short-form zippy ones…

You can spot one a mile away - clean design, call to actions, CLICK HERE & buy now!

But they’re complex & intimidating to write. 

Whaddya do if you have to write one?

Google that shit. In .056 seconds, you get more than 6 BILLION hits on 

HOW TO WRITE A SALES PAGE.

Same for HOW to fix a dryer. HOW to start a garden. 

We are not wanting for HOW TO content in 2021! 

Thankyouverymuch Google & Pinterest & YouTube & & & &…

Your audience doesn’t need you to create more How-To content.

So why do you keep providing it?

1. You’re an expert, not a storyteller. Hows are easier content for you to create.
2. You want to HELP - that’s why you’re in business. How to content HELPS, right?
3. You want to garner trust - HOW proves you know what you’re doing. 

Deep down, you may be a little sick of or resentful about giving away all your how tos…

PLUS! It doesn’t seem to get you, new clients or customers, anyway, does it?

(This shit is hard to admit. Because how to content feels so NECESSARY!)

Let’s dive deeper: What does an audience DO with “how to” content?

• They nod & say, “Right! I can do that!” & flag your email or podcast, promising to go back to it. 

But they never do.

• They implement a few of your steps & ultimately get frustrated. Give up. Their problem is STILL not solved….

They blame themselves: What’s WRONG with me? Why can’t I do this? She gave me step-by-step instructions!

I could go on about why How To content isn’t serving your audience, but you get the point…

HERE’s THE BIG QUESTION:

If we’re not providing How-To content, what ARE we creating? 

There are tons of other ways to connect with your audience, help them trust you, prove your authority, and convert them to customers…

You may just never have been taught - well - HOW to do that. 

If you struggle to create content that goes beyond How To Do This Thing - 

THIS is the week you want to join the Content Creator’s Studio because you’ll learn 

6 Ways to Write Content - without giving away all your HOWs!

Only Studio Members have access to it - 

If you’re wondering, HOW do I create content that isn’t HOW TO content - 

You know this is a habit you have - 

You’re tired of giving it all away without any return on your content capital…

Join the Content Creator’s Studio - a monthly membership where you get weekly content support - 

We teach you how to “do content” in a way that WORKS for you:

Better content.
Less work.
More results. 

The Studio is $47/month - and yes, you can cancel any time. July 31st is the last time it will be open at this price.

If content is your Kryptonite - 

And you worry that doing more content just begets doing MORE content - 

And you want to stop giving away all your how tos…

It’s TIME to join us!

We don’t play around with doing MORE for MORE’s sake. You’ll learn HOW and get feedback from a real-life content creation specialist.

You’re invited.