What’s the point of putting all your delicious content out in the world if no one’s gonna take a bite?

You create content to CONNECT with your audience so you can EVENTUALLY convert them to customers…

Let’s not pretend this isn’t a Big Freakin’ Deal - conversions are the REASON we’re in business.

Making money from clients is necessary - otherwise we have, you know, an expensive hobby!

So, today you’ll hear Jen as she coaches Matilda Buffum, a member of the Content Creator’s Studio membership.

Matilda's wondering what it will take to get people to go from audience member to clients. So in this real-time coaching call, we unpack…

WHY it’s happening…(is she doing something wrong?)

WHO Matilda really needs to be speaking to…(and exactly what those people need to hear)

And HOW to get them to convert into clients (without feeling pushy or sleazy - ‘cuz that’s literally the opposite of our goal).

If getting your audience to convert is a priority for you, listen in! You’ll walk away with ideas, tactics, & strategies to apply to YOUR content right away!

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Full Transcript

Jen Liddy

Hey, I'm really glad you're here. Welcome to this week's episode of Content Creation Made Easy podcast. I am talking today to Matilda Buffalo, and she's going to tell you all about who she is. But I'm really glad that she's here because she's a client of mine and inside the Content Creator studio. And every month I do one of these coaching calls live with one of my studio members to work through a problem that's been driving them a little Bonker. So Matilda is here today. I'm going to have her tell you what she does, and you're going to listen as we work through something that will make content creation feel more smooth, simple and easy for her. Hi, Matilda. Hello.

Mathilda Buffum

Thanks for having me.

Jen Liddy

I'm glad you're here. So, everybody, what you need to know is we've already worked through a barking dog, a snowstorm on my end, people walking up my walk asking to shovel our walk, both of our dogs going crazy. So we're here, we're ready to get down to work. So let's go. So, Matilda, I want to know, first of all, who you are, what your business is, and who you help.

Mathilda Buffum

Yeah. So my business is movement with Matilda. And it is movement for your body, but also movement for your life towards your goals and your dreams. So I really love movement. Yoga is what I provide, that's classes and retreats. And I also love helping people with their goals, like getting somewhere there. So I do group coaching or accountability and then one on one coaching.

Jen Liddy

Nice. So tell us you've got your business set up. I know you recently got your life coaching certification. What is driving you bonkers with your content?

Mathilda Buffum

What's driving me a little bonkers is that I am very consistent on Instagram and I've grown a lot in my ability to create content and get it out there. But I'm not finding that I'm getting a lot of conversion into people taking action, even just like joining my email list or doing something simple that could maybe turn them into a potential client.

Jen Liddy

Okay, so what I'm hearing is that you're basically struggling with the thing that a lot of content creators are struggling with. Why the hell am I doing this if I'm not getting any conversion? Because that's the point, right? Like, we want to show up and educate and help, but also we need to make some money. And that happens when people convert to clients or customers. Okay, so currently you're showing up on Instagram fairly regularly, right?

Mathilda Buffum

Yes.

Jen Liddy

And then are using any other platforms to share your content and engage with people.

Mathilda Buffum

Sometimes I use Facebook, and then I do have an email list, but I don't show up consistently there.

Jen Liddy

Okay. So we have to just talk about a couple of things before we dive in. You know that Facebook and Instagram are only showing our stuff organically to about 1% of your followers, right?

Mathilda Buffum

Yeah.

Jen Liddy

And even if you're doing Reels, which Instagram is pushing, and you can get a lot more views, those people don't necessarily convert to followers or customers because they're seeing you in a more random way, right?

Mathilda Buffum

Yeah.

Jen Liddy

Okay. So that all makes sense. So one of the first things I want to ask you is, would you be willing to have one of the calls to action for your people be to join your email list, and we have to figure out why they should join. But would you be willing to show up more frequently on email to nurture people in a place where they've already raised their hand and said, I want to hear from you.

Mathilda Buffum

Yeah, definitely. And I like that. I think you've said these things to me before, but I'm really hearing it right now that Instagram is like top of funnel just getting my face out there. People are noticing me. But then if they've already said, yes, I think you're cool. I want to know more about what you do. Yeah, that makes sense to foster the email list. So I'm up for that.

Jen Liddy

Yeah. So the email list is a great place to develop a relationship, and that's an important I think that's an important difference that we need to remember is, say, Instagram could be like a party or nightclub vibe. It's just where we're all kind of like doing this superficial surfacing meeting. But if you really wanted to get to know somebody more interesting, you might go have lunch with them or go to coffee with them or take a walk with them and begin to nurture the relationship. That's what an email list does for you when you're doing it right, not just, like selling to people, but really nurturing them along the way. So I guess that's the first thing I want to ask you is, are you willing to understand the difference between the use of social media and the use of email and be willing to show up a little bit more consistently on your email list so that you can develop the relationship? Because one of the things I know is it really does take quite a long time for people to convert. It's shorter, sometimes it's longer, other times, but it doesn't really happen within a few days.

Jen Liddy

Usually.

Mathilda Buffum

Yeah.

Jen Liddy

Does that feel like.

Mathilda Buffum

Okay, I'm definitely willing.

Jen Liddy

Then let's talk about who these people are. So who is your audience? We've heard what you do. We've heard about your certification. We've heard about what you love with yoga and movement. But who are the people that you want to speak to both on Instagram and in your email list?

Mathilda Buffum

Yeah, I want to work with women in their twenties. Honest. Twenties can suck. So I want to support women in their twenties that are maybe dealing with anxiety, depression, or just a lot of stress from society, their parents, school that really feel like they can see a future for themselves. Maybe it's an emotional future. Maybe it's a career they can see, but they're feeling stuck on how to get there.

Jen Liddy

Okay. Based on what you just told me, the women in their 20s, of the people who are already following you on Instagram and already on your email list, is that the audience you currently have?

Mathilda Buffum

I'd say half or less, yeah. Because I have family and friends of my mom and different people who have come in that are not that.

Jen Liddy

Okay.

Mathilda Buffum

At least half, I think.

Jen Liddy

Okay, so we have to really then focus on getting your new audience members to be in that realm of a woman in her 20s who really wants support in overcoming all the hurdles of being in your 20s so that you can kind of move faster along your path. Right?

Mathilda Buffum

Yeah.

Jen Liddy

Okay. In your messaging right now, are you talking to that woman? Are you specifically using the language that she would use, talking about the results that she wants speaking to her issues?

Mathilda Buffum

So I just got really clear, like, in the last month and a half, that that's who I want. So I'm starting, too.

Jen Liddy

Okay. So give us an example of what that looks like maybe in a real or an Instagram post.

Mathilda Buffum

Yeah. Okay. I just think about this yesterday. Give me a moment like I'm gonna do a real where I'm just saying to women in their 20s, don't worry too much. Life gets better. Take it from somebody who's been there, and then in the caption, I can talk more deeply about my story.

Jen Liddy

Okay. So you're really calling out who that person is in that real? Have you really done the work to identify how they speak about their problems, like the words that they're using?

Mathilda Buffum

Yeah. I've had one, like, ideal client interview to see how she spoke, and I noticed a couple different words than what I use. There was one specific that I was like, oh, that's a good one. But now I'm having trouble remembering it.

Jen Liddy

Okay, so you've done only one interview with a person in their 20s so far? Yeah. Okay. So, you know that's a priority. Right. Like talking to at least five to ten of these women so that you can find out what words they're using. So that would be the first big thing I would really focus on is making sure that those interviews get done and taking verbatim notes on what they say so that you can use those words back to them. So the second thing, after doing the target market interviews or the ideal client interviews, whatever you want to call them in your messaging, you say that you are movement with Matilda and you really focus on yoga and movement, and you do have coaching and you have retreats. But if I went to your Instagram bio, would I know that you're specifically working with women in their 20s as a life coach and that you want to do more of that or would I see a lot of yoga stuff and movement stuff? Yeah.

Mathilda Buffum

You'd more see yoga and movement right now.

Jen Liddy

Okay. So that is definitely something that needs to be cleaned up and addressed right away, because when you see movement with Matilda or the other thing that you talk about a lot is mindfulness, right? Yes. So movement and mindfulness. I'm not your ideal client, obviously. I'm 52 years. Almost 52 years old. But when I see movement and mindfulness, my mind does not automatically go to life coaching for women in their 20s. What do you think needs to shift there for you?

Mathilda Buffum

Well, definitely just cleaning it up, like you said. But I'm even open to changing the wording on some things so that it's more clear. What I'm finding is I'm actually more passionate and spending more time on the coaching and the accountability and talking and then using movement as a tool within that.

Jen Liddy

I think you just identified a big kind of flashing red light. Movement and mindfulness are almost like the red carpet into working with you right now. And when your people meet you, they might think like, oh, I don't want yoga. I don't want mindfulness. That's not what I need. I need X, Y, and Z. We don't know what that is yet because you haven't done those interviews fully. You don't have those words yet. But it might be that people have identified you with movement and yoga so much that your job now is really to educate them about the shift you're making in your focus.

Mathilda Buffum

Yes. Okay. I got that.

Jen Liddy

Okay, so if we were really going to move from movement with Matilda and it might be that you have to change the name, that you need to change the bio, all that stuff can happen. I wouldn't do any of that until I did all of my interviews and figured out what is it that these women are struggling with? What words are they using different from what I'm using? Do they want accountability? Is that the word they're looking for? Do they want coaching or guidance or mentorship? Like, what is the words that they're using? We don't know that yet. But one of my favorite things about you is that you're very open to being like, I'm going to make this work. I'm not married and anchored to this movement with Matilda thing, but I'm really open to what it needs to be so my audience can hear me.

Mathilda Buffum

Yeah. Thank you.

Jen Liddy

Yeah. It's such a great quality of yours. So given that we know that, we probably have to shift away from the entry point being movement and yoga, tell me some of the things you can start weaving in right away. Even if you haven't done all of your interviews, what are some of the things you can start weaving in right away to talk about in your content on Instagram that would help people know, like, hey, I'm more than just a yoga girl.

Mathilda Buffum

Well, since I've already started doing some coaching, I could get some testimonials. I could share about results that my clients are getting. I don't know. Those are the first two things that come up.

Jen Liddy

Those are great. I'm nervous right now. I know it's hard to think on your feet. Okay. Cn I help give you some ideas for topics?

Mathilda Buffum

Yes, I'd love that.

Jen Liddy

Okay, so being in your 20s is all about figuring out who you want to be when you grow up, right? And it's such a tumultuous time. It's such a shitty time. I mean, it's awesome because you're young, but you also don't know what you're doing, mostly. And you wish that somebody would just tell you what to do, but you also don't want anybody to tell you what to do. Right. And you're like, I'm a grown up. And then you're like, but I'm totally faking it at the same time. Right.

Mathilda Buffum

That is so true. The feeling like you're faking it all the time.

Jen Liddy

Okay. So just these things alone are topics given what you already know, even though you haven't done your interviews, like you've been in your 20s, you're almost done with them, right? Yeah. So talking about some of these problems in a really Frank, vulnerable way could be a way to start doing this. Right. The other thing, topic wise, is your 20s are all, Hi, ladies. Your 20s are all about figuring shit out, and I have been figuring shit out in my business. Your 20s are all about trying this and trying that and pivoting and swiveling and swirling and figuring it out. And I have actually just done that in my business. Right. I used to just be a yoga teacher, but now I'm a life coach. I used to just teach yoga in person, but now I lead retreats, like, really starting to use your experience as a jumping off point for exactly what they're struggling with, too.

Mathilda Buffum

Yeah.

Jen Liddy

And the beautiful thing about that is it lets your audience know, like, oh, she gets me. Like, she resonates with me and she's speaking my language. And like, oh, maybe she could help me. Right. It establishes you as somebody who's been there but also has an expertise that can help them.

Mathilda Buffum

Yes.

Jen Liddy

How does that feel?

Mathilda Buffum

It feels really good. Yes. It sounds fun to make those posts be like, look, I know where you've been. You feel like you're faking it. You feel like this and then also saying, here's where I've been and here's where I am, and I would love to help you with that.

Jen Liddy

Yeah. So I'm talking about the I think the theme here is really weaving in. I am now a life coach. What I was doing wasn't enough for me. What you might be doing might not be enough for you. I had guidance. You might need guidance. Right. Like, I did this training. You might need to decide what's next for you. So always weaving in, like, what you're doing and your expertise with what they're struggling with. Because when we speak to people's struggles, we really are mirroring for them that we see them and we hear them.

Mathilda Buffum

I love that because that's what I feel like I do in my coaching. It's like I'm just mirroring back to them, and then they're able to see something new or more clearly and take an action.

Jen Liddy

Yeah. Well, that awareness piece is so huge as a coach. Right? Like, we want our clients to be aware, and we really have to just help them get there on their own because we can't shove it in their faces.

Mathilda Buffum

Yes.

Jen Liddy

So speaking of awareness, that could be one of your content pillars, right? Like, awareness is a big content pillar, especially for coaches. And if you talk about your own awareness, like, I became aware that this just wasn't enough for me anymore, and I was yearning for something a little bit more, and I was craving more. And so I did this coach training because I think over the next few months, maybe the next four to six months, you're really going to have to be educating your audience that you're not just a yoga teacher anymore.

Mathilda Buffum

Yeah. Got it.

Jen Liddy

Yeah. Okay. And the other thing is you still want to use yoga as a tool and mindfulness as a tool, but it's not that like, oh, I want to learn to be more mindful. So I'm going to come see Matilda. There's a lot of other reasons I would come see Matilda. It's not just the mindfulness piece.

Mathilda Buffum

Yeah.

Jen Liddy

So it's almost like we're expanding to get a little bit wider of a Lane. Does that feel right?

Mathilda Buffum

Yes, definitely.

Jen Liddy

So I guess at the bottom line, all that we're talking about today is your audience needs to be really aware that you've shifted, and your audience needs to be the right audience for what you have to sell. So speaking to their problems is the number one priority.

Mathilda Buffum

Yeah.

Jen Liddy

Does that feel right?

Mathilda Buffum

It does. And so how do we bring it back to getting them under my email list and then potentially converting?

Jen Liddy

Yes, that's where we need to head next. But for everybody listening and benefiting from Matilda's coaching, before we do anything else, before we create a lead magnet or decide what that nurture sequence will look like, we have to make sure that all the right people are getting on. So we see who the right people are now. So let's talk about how to convert them and calls to action. So tell me, given using Instagram and then using email, what are some calls to action that you want people to take? What could they do?

Mathilda Buffum

So this would be like the freebie they would get?

Jen Liddy

Well, it could be anything, because the call to action is not just buying a thing from us or hiring us. A call to action could be. Follow me on Instagram. So you're seeing this real and this resonates with you. Follow for more, right?

Mathilda Buffum

Yeah.

Jen Liddy

So getting more actual followers is a call to action, and it's a conversion of sorts. It gets them on the road to potentially buying from you later on. So that's one share. People in their 20s have lots of friends usually.

Mathilda Buffum

Right.

Jen Liddy

Like, that's a very social time in our life. And so do you know another friend who is struggling with the same stuff? Please share this with them.

Mathilda Buffum

Yeah, I really like that one. I like both. But, yeah, if I could come up with something that's just really relatable, that kind of gets into their pain point, and then at the end, like, you're actually doing really great, you're exactly where you're supposed to be. Or here's something you could try, like a breathing technique. Right. Try it. Share it with a friend.

Jen Liddy

Yes. You could also do a series, especially if you're doing reals. They're so short, you could say, like, here's the problem. Here's a potential here are three potential little tricks that you can try. And that could be a series of things that would follow. For the next one and the next one, I'm going to teach you this. And then the next one, I'm going to teach you that. So that could be a way to get people engaged. The other thing is, when you're in your 20s, you might not think that you need help, so people might be really slow to convert. But if you can get them saving your stuff and looking at it over and over again, like, really speaking their language, especially on Instagram, on real, having them not only share, but save something to look. So when you're feeling really anxious because you're about to go into a big meeting, save this breathing exercise and do it right before you go in. Right. So then they will be connecting with you repeatedly.

Mathilda Buffum

Yeah.

Jen Liddy

Okay, so those are three calls to action. Yeah. That's what these calls are for. So that's how we get people starting to take action in a really safe way. So eventually taking an action, like, book a call with me or hire me, they've already been taking action with you. So I guess I want you to start thinking about your audience, first of all, is really getting clear on who they are and then getting them to take the baby steps needed to trust you.

Mathilda Buffum

Okay.

Jen Liddy

To take action and then also trust themselves.

Mathilda Buffum

Yes, that's a big one. And I love, I think about baby steps for myself, but I need to invite them to take baby steps. It would be weird if they were just like, okay, jump over. And not that that can't happen.

Jen Liddy

Right.

Mathilda Buffum

But realistically, let's get some baby steps in there.

Jen Liddy

Yeah. And that's how people learn, too. It really is about trusting us, but it's more about trusting themselves. Like, okay, Matilda said I'm supposed to trust myself. Right. Where I am, and I'm fine right where I am. But that's kind of bullshit because I don't feel that way. But now I'm using her breathing technique, and I was able to get through that scary meeting with my boss, and, oh, I did that thing. And so it's not only gaining trust in you, it's also they can actually take action themselves. Yeah, she helped me with that free thing shit. Imagine what she could do. Imagine what we could do together if I actually worked with her. So that's the very first thing I want you to think about. The calls to action that are simple baby steps for your audience.

Mathilda Buffum

Perfect.

Jen Liddy

Okay. Then we have to talk about, you know, eventually. How do you move people onto your email list? What's in it for them? Because that's all people care about. What's in it for them. So if you're going to move your real viewers to an email list, why should they join? This is where that freebie comes in. Or that lead magnet, whatever you want to call it, or that ethical bribe, whatever you want to call it. Creating this thing that I have for your email address so I can get into a relationship with you. So the next step for you is once you do your interviews, your ideal client interviews, you're going to learn, like, what solutions are they looking for? Where are they really stuck? Only then can you start to think about a freebie that they will really want. And I kind of have some bad news about freebies. They're not that easy to create. Everybody will tell you, just make a lead magnet. It took me five years to create the lead magnet that actually started working for me. Oh, yeah. I mean, it doesn't mean you shouldn't be putting them out there and trying them, but like you already said, you tried your meditation one, and it didn't kind of go anywhere.

Jen Liddy

And especially if you don't want to be known just for yoga and meditation, we've got to find the freebie that works for you, and that will come to you. It doesn't mean invite people to your email list. Hey, I show up there once a week and I share things there that I don't get to share on Instagram. Or if you get onto my email list, you're going to be sure to get everything versus Instagram deciding which one thing out of every ten you see or 100 that you get to see. Those are compelling ways at the very beginning to get people onto your list before you get your freebie out there. How does that feel?

Mathilda Buffum

Yeah, that feels good. And yeah, I was like, is she going to ask me to say what the freebies should be?

Jen Liddy

Because I can't.

Mathilda Buffum

But you're right. I won't know until I really get into the minds and the language of my ideal client.

Jen Liddy

Yeah. And you might not even get your freebie known until you start doing your 1st, 510, 20 private clients.

Mathilda Buffum

Okay.

Jen Liddy

Because that's how you learn so much about what people need is really by working with them, listening to them, and working with them. Okay. We talked about nailing down the right audience. We've talked about using calls to action that feels safe for your audience. And I think that's a mistake that a lot of people make, especially coaches. Their first call to action is get on a free call with me. And it's like, this isn't 2014. I know that this free call is really a sales call. That's what people are thinking, whether it is or not. Right. Right. So we've got to have calls to action that feels safe for our clients or potential clients.

Mathilda Buffum

Yeah.

Jen Liddy

Okay. And then we talked about using email as a place to connect with them on a more regular basis. So now we have to talk about what does that really look like for you since it's been sporadic? So tell me a little bit about what that challenge would be.

Mathilda Buffum

I'm just giving, like, all of my time and energy towards social media. So by the time I get to the email list, the email I would like to make, it just feels like putty in my brain.

Jen Liddy

So a couple of things, we make email harder than it has to be. We make it longer than it has to be, and we aren't repurposing what we're already doing. So my guess is I know you've been doing this in different ways for over a year, right? You've got a lot of content. Do you have anything on YouTube? Do you have any videos that you've ever put up on YouTube or anything like that? No. Okay. Do you have any videos that live anywhere? So an email could be a picture of a video that you've made and the link to that video for people to watch, to benefit from whatever was in that video, maybe a little overview of what was in that video. And then, hey, here are the benefits. Here's three reasons why you should go watch this video. This is what you're going to get out of it. Pictures in there, picture of you link to your Instagram. That's your email, especially when you're getting started. It doesn't have to be epic, okay. It could also be, hey, here's a little story from this week of something that I realized, and I thought it might help you.

Jen Liddy

Boom again, little bite size thing. Hey, I'm really looking to talk to women because I want to figure out what they need. Do you know any women in their 20s who might be willing to do an interview with me? Here's the link to set up my calendar. Right.

Mathilda Buffum

I'm really getting that sense of the coffee date. Like, this is just a little bit of a conversation. I'm starting with them.

Jen Liddy

Yeah. And so don't make the email epic. They're going to appreciate it, too. Like, nobody wants to read 1000 word email. In fact, I always really strive to make my emails 500 words or less, which is hard because I'm chatty. But until you really get the sense of it. And also, how can you repurpose what you've already put out on Instagram? Yeah. And think about when you go looking back, put on the lens or in the glasses that you're like, how can I take this old Instagram post and repurpose it using what I am now talking about as a life coach? Because I guarantee you what you talk about in yoga is the same thing you're going to talk about as a life coach for a lot of it, right?

Mathilda Buffum

Yes.

Jen Liddy

So it doesn't have to be hard. Okay. Do those help for ideas to nurture?

Mathilda Buffum

So helpful? So many ideas. So when we're talking about the coffee date, then when I was thinking about when we overtake in the email, it's like when it should be a coffee date, but you take them to dinner and it's like way too long.

Jen Liddy

Right. Or you ask them to marry you with a call to action that's like, no, buy my program.

Mathilda Buffum

Yeah.

Jen Liddy

So if that resonates with you, then just think about your dating your people, you're dating your audience. Okay.

Mathilda Buffum

I like that.

Jen Liddy

Yeah. So tell me, what is most resonant for you out of this conversation and what you think you need to do next?

Mathilda Buffum

Well, I definitely see that the very first thing is to get all these ideal client interviews set up. That's number one. And then number two is continuing to create that. I'm a coach first, and then Mindfulness and yoga are the tools. So get my audience to see me as that. And what's resonating for me is just like so much clarity on the expectations to have for myself and my audience. So now I don't feel like I'm doing something wrong or not getting it. It's just like, okay, baby steps, we're dating. Let's create a safe environment for them to take action. It just feels very clear and good.

Jen Liddy

That's great. So tell can you talk a little bit about how your experience in the studio has because up until now, you've been really doing a great job with learning about yourself as an entrepreneur and learning about your content creation and your marketing. How has the studio been helpful in that way to keep you going?

Mathilda Buffum

Yeah, the studio has been very helpful. I think if I had not joined it because I just started my business a little over a year ago, and then I joined the studio, I think, shortly after. And I do not think I would have kept posting. I would have gotten really overwhelmed and bogged down. But having the consistent calls where I'm learning new techniques, ideas, really getting to know my clients and how to speak to them. Also the coworking hours so that I don't feel alone. It's just kept me going and then factually, I got stuck in about 850 followers for two years, and I now have 1055. Oh, nice. It's working. It's slow, but I see it, and I am getting feedback, even from my friends. They might not like my post, but I'll see them and they're like, wow, you've been posting a lot, and it looks really good and so proud of you. So, yeah, the membership has definitely kept me on track, and I'm getting a lot of good feedback.

Jen Liddy

Yeah. You've done what I ask people to do, which is create a sustainable plan for themselves and work the plan. And you do a great job working the plan.

Mathilda Buffum

Thank you.

Jen Liddy

Yeah. So if you were going to tell somebody the studio is for you, who does the studio work for, what kind of person should join?

Mathilda Buffum

I would say anyone that's, like, starting their business, they're taking that leap into trusting themselves and going for it. Having the content creation studio would be a great support for you. And I mean, because I'm working with women in their 20s or, like, early 30s, I think that it's a good fit for them.

Jen Liddy

That's so good to hear because I'm such an old lady, so I love hearing that I'm not in my 20s, that's for sure. Well, I'm so glad that you're in there and you always add so much to the calls and the conversation of the energy. So I'm grateful that you show up every week, Matilda. So how can people find you and follow you on Instagram to learn more about all of the wonderful things you teach with the tools of yoga and mindfulness?

Mathilda Buffum

Yeah. So my Instagram handle is at mindful, Matilda.

Jen Liddy

Okay. And is that a new to handle for you? Are you growing that or did you change it or was it always mindful for a while? Okay, so mindful, Matilda, I'm going to leave you with one thing because I'm really curious to know. So you're going to have to let me know after you do your interviews. Do they resonate with the word mindfulness? Is that something that hooks them, or does that make them go, I have to do this mindfulness thing, and I don't really want to like, I'm really curious. So that's a question I want you to ask them. When I say the word mindfulness, what comes up for you so that I think for you will be a super important question.

Mathilda Buffum

Okay. Thank you for saying that. So I can add it to add that in.

Jen Liddy

Yeah, add that in. And also you can do an Instagram story on that, like getting a poll or getting feedback. Yeah. When I say mindfulness, what does it make you think of? You could just do research that way.

Mathilda Buffum

Yeah, I like that. Okay.

Jen Liddy

Interesting.

Mathilda Buffum

I already get the sense that might not be the word that's drawing them in tasks.

Jen Liddy

Keep our eye on that. Okay. You did a great job today until you're so, coachable and awesome and let me keep me updated on how this goes.

Mathilda Buffum

I will thanks for being here.

Jen Liddy

Thanks for playing today. Yes. Bye. Everyone.