What would make someone abandon a launch content marketing formula everyone knows “works”?

If content, marketing, launching, funnels, & sales have you wondering about “Is this IT? Is this the way it HAS to be?”

Today’s episode is gonna soothe your soul!

Because - NO. It’s not the way it HAS to be.

In Episode 165, Patty Lennon, intuitive coach, & Jen take a stroll down an honest, unpaved path talking about all things Imperfect Launching.

Why Patty stepped off the “perfect” funnel path, following her intuition & divine guidance to launch a new program -

with a plan coming from her gut instead of her head, data, or known-experience.

How to navigate an untested & imperfect launch, with zero testimonials to help sell it either…

Listen for

• What made her abandon a formula everyone in her industry “knows works”.
• How she knew it was time to let go of (for now) something she’d “perfected”
• Why tuning into her gut, intuition, instincts, the divine, guidance - whatever you want to call it, - helps her navigate the new & creative things she wants to bring to life

By industry standards, Patty made some BOLD decisions.

Listen to our convo & find the courage to do it YOUR way!

 

Links Mentioned In Episode

Join Patty’s 4 Steps to Connect to Your Spirit Team:

http://www.pattylennon.com/4steps 

Access her Intuitive Immersion Course

https://magic.pattylennon.com/intuitiveimmersion

SUBSCRIBE TO THE CONTENT MADE EASY PODCAST ON YOUR FAVORITE PODCAST PLATFORM

Apple | Spotify | Stitcher | iHeart Radio

 

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Full Transcript

Jen Liddy

Hey, you! 

Welcome to this week's episode of the Content Creation Made Easy Podcast. I'm really glad you're here because you know how I'm always talking about just do the thing, just do the thing, even if it's not perfect, just do the thing, put it out there, you'll get the better. Well, actually, this weekend, my old coach, who I love so much, Patty Lennon, sent me a text, and she said, "Hey, I was talking about you with a friend, and your message of just put it out there, do it imperfectly, and that's what they were talking about in their conversation."

Then we decided to have her come on my podcast because she is just doing her next launch really imperfectly. And I thought if I'm talking about doing it imperfectly and she could talk about doing it perfectly, maybe you will do it imperfectly. 

I'm really glad that you are here, and I want to welcome my old business coach, Patty Lennon, who's not a business coach anymore, she is focused on intuitive coaching. She really helps people, and I think the way I would say it, Patty, is you helped me find my spiritual side and how to integrate that into my whole life.

I've learned so much from Patty, and so she's back - I think we've done three podcasts talking about various things. But today, we're going to be talking about what if you want to do a launch that doesn't really look like other people's launch, and you don't want to do it the way that other people are doing it and you want to kind of be imperfect about it. So let's dive in!

Patty Lennon

Yes, let's dive in, and thank you for having me!

I mean, for you listening, just one of the things I said to Jen was because I'm not a business coach, I think from a marketing standpoint, there is one thing that you kind of have to do is stay in your lane. I was a business coach for so long, if I start talking about the business end of this launch to my list, I think it can be confusing. 

But at the same time, I think there's so much value in sharing what's happening before it all works out. I have no idea if it's going to work out, and if it does work out, then you're listening to my story, and you're like, yeah, well, whatever. If it doesn't work out, well, you won't know why I'll come on, maybe do like a quick segment in the middle.

Jen Liddy

Well, the funny thing is it's going to work out either way, like whether it's X or Y or Z - like it has worked itself out.

Patty Lennon

What I mean is whether it translates into cash sign up with money or if it ends up being a developmental step in a bigger offering.

Jen Liddy

Yeah. 

One of the things I learned from Patty used to really be focused on marketing. That was such a big part of when we worked together, and launching is kind of formulaic out there in the wild. 

I think people are moving away from it, and I'm moving away from it. The people I surround myself with are moving away from it, but it's definitely still being taught - like, first you do A, then you do B, then you do C, and it equals this huge bag of money, or it's supposed to.

Patty Lennon

If you actually collected all the stories of people doing the A plus the B plus the C equals, you would not average out to a big bag of net money.

Jen Liddy

What we don't really talk about is what they spent on the cost of their team or Facebook ads or their designer or whatever, or how many hours they spent doing it. 

They wind up making like 18 cents an hour.

Patty Lennon

All the launches that don't work financially, like, of course, if you learn from them, they all work, but so many more of them shit the bed than succeed. The difference is, are you willing to take one that didn't deliver what you wanted it to, dig in, and figure out what worked and what didn't. 

Are you willing to let it be a developmental step, or are you going to let the weight of it crush your soul and have to eat chocolate and drink wine for a year before you can recover and put another one out there? 

By the way, I've done all those things.

Jen Liddy

It sounds awfully specific.

Patty Lennon

There is no judgment.

Jen Liddy

Let's talk about what you're doing now because my audience is people who have small businesses. They have an idea, they want to make it work, they know they need marketing, they're doing launches, or they're not doing launches. 

So tell us what's going on with you right now.

Patty Lennon

Yeah. 

I'm going to say that I got a download from my spirit team but to translate that for you and your world, if you're not kind of like into that is just when your gut tells you to do something like you just feel like I can't do another that way. 

Let's say you're like, I can't write another social media post, but the reality is you need to be in front of people. So it's either that you're going to figure out something different and better, or you're going to do social media differently and better for you. 

There is a difference between I don't want to and I don't feel like it - that's fine. But if you would like people to buy your stuff or pay attention to you, you have to find some other way to let them know about you, right?

Jen Liddy

There's this trend on social media right now with short content that says if you want people to know about your business, you need to talk about your business. And so I don't care how you do it, you need to figure out a way that you can do it, and that feels good for you. 

The thing I raged against was I was never, ever going to have a free Facebook group - that was not a thing, and other people thrive on that. They love their Facebook groups, but for me, I was like, that's where my intuition kicked in with a hard no. So what else are you going to do? 

Here we are on my podcast because I didn't want to do that.

Patty Lennon

Yeah, exactly. 

You have a gut instinct on how to maybe shift out of an environment you don't enjoy. For me, I get downloads, I have very specific conversations with my spirit team, and five months ago, they basically told me to do nothing. 

And so honoring that is really hard now in doing nothing as it turns out, both my husband and another close relative needed medical attention. Like, there was stuff that went on, so they were kind of giving me that easy…easy.

Jen Liddy

You need to put air quotes around nothing.

Patty Lennon

Yeah. 

It was like, do nothing in your business, but I ran my membership. For other people, my doing nothing probably isn't what it looks like for everyone. Normally, I launch a program I have called the Receiving School twice a year, spring and fall. 

What had happened was that angels were showing up in legions in a lot of conversations I was having, so even though I was doing nothing in air quotes. I had old clients that were dipping in and, like, asking for help and my membership. 

Then also some people in my life, in my personal life, and in every conversation, every session, this huge army of angels was showing up, and that happened occasionally, but not every single time. 

When I checked in on what was going on, they told me there are just armies and legions of angels entering the earth plane right now because it is such a growth point in humanity's evolution and that I need to help them get the word out.

That's what my upcoming offering is, so I was not to be doing Receiving School, which in part helps people connect to their angels and spirit guides. I was going to focus exclusively on really deepening people's connections. Now, at the same time, over this period of time, I've been out of the heavy-duty marketing. What I had concluded from last year's marketing was that there were things that were juicy at the beginning of the year that slowly descended into, like, dust where they just feel almost like this is putting a lot of energy into creating something that very few people can consume in a helpful way anymore. 

I had been kind of thinking about, okay, well, then what is it that they do need? So the challenge energy, the three training sessions, that's my typical one. It's sort of based on Jeff Walker's launch theory. All of this - I'm going to inflame your problem area and solve it a little bit and then tell you if you want to solve it the rest of the way to join me. 

There's nothing wrong with that. I'm a firm believer that you have to help people see what their challenges are - it is almost like people are their bandwidth is so limited. Having them drag their carcasses through three videos to get to the one thing they actually need to make a decision in video three, just for the time we're in right now, is just uncomfortable. 

Okay, so then what's the alternative? And what I was feeling at first was that they put out content that's bite-size that people can digest, that's helpful, and trust that if you're helpful, then they'll continue on with you. Don't require a lot for them to partake in it, and I think this is going to change, by the way, I don't think I'm creating the new launch. 

I think I'm doing the 2023 launch because people are all recovering from trauma.

Jen Liddy

Right - they're all crawling over the finish line.

Patty Lennon

Yeah. 

That means that I have exactly zero assets already created, and I think that's for me, what the big difference is, ideally, you're always going to be sort of improving on or multi-purposing something you've already created.

Jen Liddy

If you are at the point where you're like, the old paradigm needs to shift. I'm hearing this is what it needs to be, but I don't have anything, so I need to create it. 

Given how you've been told to stop - you've got all this other shit going on in your life. Everything's like a storm happening around you, how do you find the energy and the motivation to create that thing?

Patty Lennon

Yeah. 

I think that's where the imperfectly comes in, and that's what I asked, too, because I know when you do more what I call your 100%, when you push past what is a reasonable effort for you, and wherever you are in your life, you're pushing away the abundance, you're pushing away the miracles, so you do nothing in the long term long run that's helpful. 

They were like, you're already talking to people, what is it that you can record that just will be answering questions? What we did is I said, you know, what if I'm answering questions that take zero energy out of it, but right now I can feel the energy of the crowd, so I can't have people join me. 

So we sent out a survey now with some big agenda we were just like, what are your big questions about working with your spirit guides and angels? I had my team just look at it and grab the ones that showed up all the time. So I just recorded five, six-minute videos answering that one question and at the end of it just saying, hey, we're going to have this longer program, and first we're going to do this half-day event that you can participate in, and then beyond that, we're going to do this longer program, and you participate where you want to participate. 

So that was kind of how it was, but the key with the imperfect is I didn't have my team edit it. Like I didn't do retakes, I mean, there were a couple of times. One time I just got my hair cut before I filmed the video, and there was like a piece of hair around my face that just kept like it was poking like I could feel, and I couldn't get it out. I waited until I was able to remove this loan piece of one-inch hanger from my face. It's possible that somebody's watching the actual video version of this. You'll see there's very little makeup because there's just the bandwidth for that stuff just isn't there. That was a piece of it was just saying, I think it's removing opportunities for you to cut and edit and modify.

I think that's one of the keys because you have to understand that shit will exhaust you. And you have no idea if what you're saying people actually want to know. Right.

Jen Liddy

That was basically your 100% at that point.

 So I did this, and I did it to my 100% but anything extra, like making slides, having some different kind of backdrop, changing your shirt every single time, like, none of that.

Patty Lennon

Yeah, none of that.

Jen Liddy

How did it feel to do it that way? 

And how is it different from how you used to do it? I know it's particularly fussy or perfectionistic when it comes to that kind of stuff.

Patty Lennon

Well, I think what's different is that I can't be fussy or perfect. I'm not super fussy and perfectionist about it - it's what I'm doing in between the space of those videos going out. 

So I'm not killing myself to make sure people are watching them. I am trusting that the universe is going to get them in front of people. Now, I will put a caveat on that, if you have six people on your list, you don't get to do the same thing I did. I worked there's 10,000 or whatever people on my list, so it's not that I'm sending it, mailing it to six people and be like, I hope and I'll be opening it, so I think there's some things that are within reasonable levels.

Jen Liddy

Yeah. 

There's a couple of foundations that we need to really talk about why you can go a little bit easier. Like you said, I'm not a business coach, or I don't want to be a business coach, I don't want to talk about business. 

I run a business, but I'm an intuitive coach. You've got a list of people who love your messaging and love what you do. You've already had how many times have you run the Receiving School?

Patty Lennon

Five.

Jen Liddy

That's it, really?

Patty Lennon

Yeah. It feels like it.

Jen Liddy

So you've got people who know you have all these foundations there. It's not like you're just waking up saying, I'm just going to wing it at this point. 

I think that's really important for people to consider when they're deciding how…I don't want to say lazy. That's not the right word, but it's just the word that keeps coming to my mind. It's just like the imperfect leaning in. 

It's just an intuitive way rather than a prescriptive way.

Patty Lennon

Yeah.

I think maybe lazy is the feeling state you're reaching for because easy isn't something we can wrap our heads around. I think you really do need to lean into lazy, and I think everyone needs to lean into lazy from the understanding that we're really looking for easeful, but you have to know where you are in the journey. 

If you have not developed a relationship with a group of people who are your buyers, you're there in the journey - that's your job. And so if that's your job, that won't usually translate into income the way if I put a post out and I've done this for people in my community, they're like, mailing their list, their list of 100 or 200, and then they're doing something I just believe in. And I put out one post, and they're like, I got six sign-ups, and I've only had three so far. 

Because I'm in a different place - it's not because I'm more special. It's not because of anything. It's that most of the people who know me have lengths of time, so that means that you have to do a lot more one-to-one work than I do at this stage.

Jen Liddy

Yeah. 

For somebody listening who wants to lean into the imperfections and the lazy, it's like the lazy feeling to start, but then you get the ease. What are some things that you're finding for yourself that, no matter where you are on the journey, you could lean more into this imperfectness?

Patty Lennon

Think of someone you take care of or someone if they need you, you would give your time to right. Imagine they show up at your door five minutes after you finish doing the thing you're thinking you're going to do, and they need you at 100%. Are you able to be that 100%, doing things the way you just did them, or would you have to modify what you just did to have enough reserves left to take care of someone else? 

Now, the goal is not for you to take care of someone else. Ideally, I'd like to be able to say to you, what can you do that you'd finish and you'd still feel like you're 100%. Not like you have to take a nap or take the rest of the afternoon off. Most people can't do that for themselves, but I have been hyper-aware that I need reserves of energy. There are people in my life right now that are meeting me, not on a daily basis, but on a consistent enough basis that I cannot be spinning my wheels doing stuff.

The other thing, though, that you have to keep in mind is unless you have data that shows you that something you're doing is working, there is no way to make it perfect because you have nothing like you have nothing to base perfection on - like you're creating in a vacuum. 

The key to creating something that's imperfect, something that really does a good job of creating the result you want, comes from data. The faster you put stuff out, the faster you get data back, the faster you can respond to that data and put more stuff back out. Like for me, it was helping people connect to their spirit guides and angels. I know they want to connect to their spirit guides and angels - I have literally no idea what they're actually thinking right now. 

I can guess because I've had this conversation a million times. Almost all of them said, can you give me a process to connect with your spirit guides and angels? So I'm like, I can, is that where we are? But okay, I can.

Jen Liddy

You could do that at your 100% without feeling so wrung out that you'd have nothing leftover in the reserves.

Patty Lennon

Yes. 

And I think something else just occurred to me - you also need to have the stuff you're putting out do exactly one job. That is to be of service to people and in whatever way you want to do it, but the job your marketing can never do, never ever do, is prove that you're enough. 

If you are trying to create something that is going to communicate to another person that you are enough, you're in the wrong place. You need to go to your therapist's office to get that answer, and I'm serious, like, I work with a therapist, but your marketing can't do it. 

And almost always, it's your mother-in-law, your cousin, your sister that you're creating. Don't create marketing for those people - they aren't going to buy your shit!

Jen Liddy

The other thing is, I talk about this all the time in my content, the more you put out there to try to solve everybody's problem at a very expansive level in your content, the more it depletes you. Then the more that they want and the more that they expect and your marketing can't solve people's problems. 

Like, that's not what your marketing is for, that's what your program is for, that's what your services or products are for, but I think that's such a great point. I want to just circle back to something that you said before about the thing that unless you have data, you don't know if the thing will work perfectly, and I find this really interesting because I watched you build. I watched you change like morph your brand move away from business coaching. I watched you download and develop Receiving School. I participated in Receiving School - I watched you create the event, like the activating event that leads people to Receiving School. And it all was a machine, right? And like, you tweaked it, and you tweaked it, and you had data, and you did everything based on that data.

And even though you did that, I'm going to put air quotes again. You should be doing Receiving School again because it worked so well, and you had all of this machine in place. But even though all of that shit looked perfect, here we are in spring of 2022, and you're introducing something that you're just starting from again. There is no perfect, like, can we just stop thinking we're just going to get to the point where the machine works so well that we're never going to evolve again?

Patty Lennon

Yes, I love that. 

I'm realizing I'm seeing a lot of you need to I'm sorry to do that to you watching because they're listening because it's like you don't need to do anything, especially nothing I say. 

But I think where an entrepreneur can benefit, or a content creator can benefit, is to decide this may be like a fun project for you.

What's your content creator's archetype or what is your paradigm, or what's your identity? Not from even a content creator standpoint, as an entrepreneur, as a being, I am a teacher and a creator. As a teacher and a creator, I'm engaging a live organism that is a body of people that are paying attention to what I'm doing right and people I'm meant to serve. 

I'm not the kind of person, and I always see, like, a white guy in my mind with this is like the one that sets up a business to make money and like, let me move all the dials to make money. If I moved all the dials to make money and people weren't being served, it would break my heart. 

I think of the head of Coke, and I love Coke - it's a guilty pleasure of mine. But come on, you're shoving chemicals and sugar down someone's throat and figuring out the best way to do it, like, it would be soul-sucking for me, right?

Jen Liddy

Yeah.

Patty Lennon

You could have given me the biggest marketing budget around, so I think you have to also understand that a lot of the stuff we're taught is taught about creating a machine that makes money. If you're not growing and evolving with the machine, the machine is going to feel like a prison sentence.

Jen Liddy

Yes, I love that.

This is really important for people to think about because you and I have talked about this in coaching calls and on this topic before there's a cycle, right? So there's that death cycle where things are going dormant, cyclical, it's like seasonal, you know, there's a dormant phase, and we're scared of that dormant phase. Then what comes next in the spring, the rebirth, and then you get to that place where you're kind of on top. 

I remember even one time in one of our conversations, I was like, I have everything I want, yet I don't know what to do with this feeling, because it's like everything I want now what? And then you move into that other place of dissatisfaction, almost like, what's next? What's next? What's next? 

And then, of course, you go into another cycle, and I feel like if you are an entrepreneur, you're always in that cycle because you're naturally curious, you're looking for problems to solve, you're creative, and what you're experiencing, obviously, is the next part of that cycle. I think as entrepreneurs, we dream about staying at the top of that cycle, like the angels are singing, and it's like, I forget what it's called. Do you know what I'm talking about? The cycle of the promised land. 

Yes, you want to stay in the promised land, but the promised land gets a little boring, and I would look at Receiving School, and I would look at the whole model of Receiving School and be like, Shit, I wish I could just blah, blah, blah and download a Receiving school, and I would really have these conversations with myself, like, I just need a Receiving School model, and here you are five times later you're like, next, and who knows how it's going to morph into whatever else you're already having?

Patty Lennon

What's interesting is that last Receiving School, I knew that Receiving School had to change. Like, as I was giving it, it had worked for people, and now we're at a different point in humanity's journey, and it needs to evolve. 

The biggest problem I knew it had was in its current form, there were clearly two factions of people coming to Receiving School with two very different needs. Even though Receiving School would show people how to bring in money, love, and support, and then how to bring in divine guidance, people were either way on the money abundance side wanting that, or they were way in the how do I connect to my loved ones and my spirit guides? 

The desire gap just got a little bit too big for me to comfortably manage, so I knew that we had to break the program into two parts so that people could do one and then the other, or do one or the other, or do both, do it as whatever way they wanted, but almost self identify the community that they were a part of. I also knew that I needed to train some people because I could no longer hold space for all the people coming through the program.

It was dying in its current form. I know Receiving School is going to happen in the fall, but it's going to look different, and it's interesting because what I'm doing now is sort of that other piece of it is that it's taking that sphere of communication deeper. 

One of the main reasons I reached out to you that I wanted to talk about and tell people that are watching is that putting out those videos doesn't disturb me. Like, I don't worry about that anymore, I've been doing this for so long, and I know if you're newer, even putting out a video where your makeup is not great, and maybe you had to stop and clear your throat or whatever is hard, right? It's nerve-wracking. 

You still probably care about people from your personal life, seeing your content. I say since I started this about three weeks ago, got the clarity of what I was going to do, started doing it. I have spent probably 7 of those 21 days in totaling complete doubt. That is me with a complete mastery of launch strategy, a solid list, a proven track record of launching things imperfectly because this is exactly what it was like the first time I did Receiving School. 

This isn't the launch strategy I used, none, to be honest, but it was very much like that, like, whatever came to mind. But like, what if no one shows up? You know? And that's really what I wanted to be honest about, is that even with everything I have, I still am feeling that.

Jen Liddy

Not to mention the legions of angels and spirit guides and not even just, like, the data and the audience and the numbers, like all of the earthly stuff, you have all of this spiritual stuff, and you're still in doubt, and that is just really important for people to know. 

I love that you're saying that.

Patty Lennon

Just very quickly, if you're curious, Jen, you decide what your audience will tell you what the basic launch strategy is in case you're looking for a new one. I'll give you not just my downloads but what I'm observing about humanity because for those of you listening who don't know me, I do have a Masters in Psychology also, where my stuff isn't mine's not purely metaphysical. 

It's what do our brains need right now? And so, as a society, we went through a trauma, and it might not have felt like a trauma while we were going through COVID, but it was. And so now we're in post-trauma, so there's a period after trauma where you're like, thank God it's over and you have relief, but then there's post-trauma and post-trauma is where your brain is trying to make sense of how what it thought life was supposed to be like had been violated and it's reorganizing things that knew to be true.

It's processing hurt, and it's processing death, and it's processing a lot of things, and so what a person needs during that post-trauma sphere period is comfort - they need assurances. Their higher problem-solving skills are very limited and depending on how traumatized you were by this period we were in. 

Let the symptoms of your life tell you - don't decide up here, decide based on how you're behaving in your world. That then results in the way that people consume things being very different and so part of what we're doing is also based on that.

Jen Liddy

Once people have, I mean, maybe if somebody is listening to this thinking, this makes a whole lot of freaking sense of why I've been so exhausted, why the idea of doing the launch, the three-day challenge, the five-day challenge, the webinar, why I haven't been able to do it. 

I'm really helping people find comfort from everything that you're sharing today. When you went through that piece for yourself, was it just quiet time that you needed? What did you do to figure it out?

Patty Lennon

Well, interestingly, I work with, like I said, I referenced a therapist. I have a healer I work with on a pretty consistent basis. I actually stopped almost all of it because I found that input was really not helpful. 

Actually, the healer, I was working with her, but I only saw her probably like three times over the course of three months. I didn't see the therapist, and it wasn't from a place I'm not going to get help - it was from I need to slow down external inputs, limit them, and really allow my inner world to reorganize itself. 

Do you want me to talk about what I was going to put out?

Jen Liddy

Sure.

Patty Lennon

One of the things I've always done, and I can tell you, standing here now, 13 years into a business where I've gone through all the thresholds of business and I am successful in what most people would deem success from a pure business standpoint. 

One of the foundational rules I've always worked by is my marketing must first serve and second sell - if it's going to sell. Meaning if I put a little video out, the thing I'm selling you on is watching my next video. It's not all selling or like, coming back or signing up for my list, whatever it is, taking an action, maybe I just want you to finish it, but it's always were you better at the end of it than you were at the beginning of it.

Jen Liddy

Right.

Patty Lennon

And if I can't do that, then I don't want to do it.

It was really going into this and allowing what I put out to do more than anything, be a conduit between let me be a conduit for the angels to talk to people, provide comfort. I was going to say comfort, but almost then, that didn't feel right - it was just to get that wire going and provide comfort for sure, but the awareness that they were there, like really to bring it to life for someone.

A lot of the people who need that aren't in a position to invest anything right now, they're shell shocked and to trust that the universe can fill my coffers some other way. One of the things was to really go slow in the messaging so that it was comforting and that little mechanism in people's brain that said, she's doing this to sell me something to make sure that tripwire wasn't hit because that would get in the way and so that meant backing off on some really obvious call to action that I could make in the videos to give people some space.

Jen Liddy

Yeah, that's nice - it's thoughtful, it's intentional, but it's soothing. 

I think that's something that everybody is searching for. A lot of people that I work with are afraid to put their content out because it feels too salesy, and maybe everything that you're saying resonates in a way that maybe I haven't been able to say before because service before sales is so important. 

If you have been avoiding a launch or just putting something out there or doing it imperfectly, I think this message is really vital, it can be soothing, and it can be service-oriented.

Patty Lennon

And by the way, I don't have an issue asking people for money. 

If you are listening, have an issue just in general, any time you ask for money, you feel bad that's the first place of service you need to sit with. You have to get underneath that, so please don't take this as permission to not have calls to action.

Jen Liddy

You and I actually did a podcast on exactly how to sell in service and what's underneath the pain when you can't sell, so people should go do a search for Patty Lennon, Jen Liddy sales, because there's a whole podcast where you talk about that and that blew people's minds when they got there. 

So what do you think your next steps are given you've done this, taken this imperfect action, you really understand your purpose. You feel like you're giving your 100% and not dipping into the well, what's the next part for you?

Patty Lennon

Yeah. 

There's going to be so then this is the thing I did differently this time is what normally would have been that free, longer event is now a much smaller price point and much more results-oriented. 

So I made a workshop that people can pay for, and there are different price points, so it's $77 to $17, and if you can't pay 17, you can just email my team and get it and ask them for a code to join it for free. I didn't want money to stand in the way but what this does is help people say I don't have the bandwidth to go any further or no, I'm ready to invest a little bit. 

I felt like that helps self-select a group of people who really wanted to take this work deeper because some just aren't there. When someone has to turn over money, even small amounts, they are self-selecting to invest in it at different levels, and I just felt like for me to really teach this stuff, I just needed people to be there and be fully there. Then after that is, we have a seven-week program, and we'll really just be offering that seven-week program to that initial group that sort of self-selects.

Jen Liddy

Can you tell us how people can get access? 

Because this podcast is coming out before the workshop so how can people get access to that workshop?

Patty Lennon

Yeah. 

If you want to see a very imperfectly done sales page, you should check out the workshop page, also written in about an hour. God bless my team - that's all I got to say, go to: pattylennon.com/foursteps.

Patty Lennon

And if you want to check out the longer program when it comes out, then we'll give that link to you too because I think it's a longer link.

Jen Liddy

This is a great place to start, and if you are curious about Patty and you want to get to know her, how can people get into your orbit?

Patty Lennon

I wrote a book last year, and you can grab the first chapter, which I think is really helpful. It kind of gives a little bit of a sort of backstory, and you can get that at pattylennon.com.

It's right there at the top of the page; opt-in there and get on my list because most of my energy right now is being put into communications with my list. And I promise you, if you email me, I'm the one who's going to email you back. Unless you're asking me for something like, I couldn't get my download, then you're going to talk to Marion on my team because I can't help you.

Jen Liddy

I feel like if you are listening to this and you could use some, and you're interested in the spirituality aspect and the metaphysical aspect, and you are just looking to expand that part of yourself, I highly recommend that you get into Patty's world. 

She's just really delightful and really feels good to be around, and actually, I will plug for her. I have her Space For Magic journal, which I love because it's not a journal journal, and it doesn't make me do 1000 things. I don't have to write three pages continuously without picking up my pen. 

You can find all of these wonderful resources at pattylennon.com, but you just want to feel good, go hang out with Patty for a little while.

Patty Lennon

Thank you.

Jen Liddy

Thank you. 

I'm glad you came on, and I'm glad that we got to talk about an alternative way to lean into launching.

Patty Lennon

Yeah.

Jen Liddy

Thanks, Patty, and thank you for listening. 

Please check out Patty at pattylennon.com and let me know what you think about this ability to lean into ease that probably feels lazy, so you might rage against it at the start. 

Thanks, everyone. Thank you, Patty.

Patty Lennon

Thank you. Bye.