Why isn’t my content converting my audience to customers?

Sheesh. That’s THE question, right? 

That’s why we’re here: we’re marketing & creating content to increase sales.

It’s NOT an ugly truth. We don’t need to feel bad for wanting to increase sales in our business!  

We’re here to serve customers, and if you struggle with marketing & are NOT asking yourself,

“How do I get my content to convert my audience?”

then you likely have a lovely, fun, expensive HOBBY.

That’s why it’s time to talk about conversions.

What does it take for our content to do a better job of converting our audience for us?

Well - meet Matilda, a client in the Content Creator’s Studio membership, who’s faithfully learned how to use content to connect with her audience.

In the year she’s been in business, she ran a successful Costa Rica yoga retreat and got a coaching certification.

We’ve drilled down on her ideal clients, & she’s now working on her offers. 

Sooooo - what’s driving her bonkers?

“I’m consistent on Instagram & grew a lot in my ability to create content and get it out there. 

“But I’m not getting conversions of people taking action. Not even joining my email list or doing something simple that could turn them into a potential client!

This complaint is so frequent that I invited Matilda on the monthly member coaching segment of the Content Creation Made Easy podcast!

We uncovered TWO big reasons why Matilda’s content isn’t moving the needle forward, even though she’s been consistent:

1. She doesn’t have her exact-right audience dialed in.

Matilda says only about half of her Instagram followers are a perfect-for-her audience, based on who she wants to work with now. 

That means: no matter what she puts out there, only 50% are maaayyyyybe interested!

Given that only 1-2 percent of our social audiences see our organic content on Instagram (and you know Facebook already feels like a ghost town for your business)…

And mayyyyybe (if you’ve got a great open rate) about 30% of your email audience reads your stuff…

Well - you see the problem. #invisibility

What a waste of Matilda’s content capital! We’ve gotta call in the right peeps and get their eyes on her stuff!

2. Even if that 50% showed up to work with her, Matilda was not presenting a crystalized, STANDOUT message so they know they’re in the right place!

Her messaging hasn’t changed to reflect the shifts & growth in her business.

(In our conversation, we dived DEEP into many helpful tweaks for Matilda - I can’t believe how much we got done in 30 minutes!) Check it out because you’re gonna get a lot outta this convo. 

Matilda left our call with a focused plan to get on track to achieve her goals.

That’s why you’ll want to listen in, watch, or read her coaching call & apply the goodness Matilda uncovered to YOUR marketing!

You’ll learn… 

• What order to go in as you begin solving the problem…

(Zig-zagging to solve marketing troubles exhausts you & wastes time!)

• What to focus on & what to let go of…

(Seriously - you can’t focus on EVERYTHING at one time. Let’s assess where to spend your time right now.)

• How to nail down YOUR just-right audience…

(Ermaghaaadd this is so KEY! Stop tryna talk to everyone & call in your perfect-for-you people!)

• What to say to them to get them to take action!

(Words matter & make THE difference in getting your audience to take action.)

And no, you don’t have to be manipulative or create false scarcity to do it. 

If you are READY to learn HOW to do this stuff with personalized, high-touch support, 

that gets you clarity & focuse on your audience, messaging, content, & copy, then you want to join The Content Creator’s Mastermind.

This is a small group coaching program with deep support & personalized feedback that opens again in early May. 

Read the no-fuss, nothing-fancy program Google doc to find out all the program details!

#perfectlyimperfect

If you’re looking for high-level support, let’s talk about how The Mastermind works!