The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

What Inclusive, Diverse, & "Authentic" Content Can Look Like For Your Marketing with Alyssa Hall content creation made easy

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.

Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.

In 2021, Jen joined a 6-month coaching program on an...

Continue Reading...
How To Move From A Passion Podcast To A Business with Sherry Harrod content creation made easy

Today I get to do something I love doing: live coaching!

Each month I invite a member from the Content Creator’s Studio to work 1:1 on some aspect of content, marketing, business, or mindset that’s driving them bonkers.

Today I’m talking with Sherry Harrod, a podcast host. Sherry has been struggli...

Continue Reading...
The Ideal Client Myth with Claudia Schalkx content creation made easy

You’ve already DONE your ideal client exercises, right? Ugggg, don’t make me do it again!

You know your avatar, have a character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.

Welp. We’ve got some unsexy news for you:

There are MYTHS around the whole Ideal...

Continue Reading...
What It Takes To Get People To Hear Your Content content creation made easy

Let’s talk about how to speak to your audience so they will LISTEN..,

We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.

Our job is to share examples, stories, & words that speak directly to what your audience NEEDS & WANTS to hear…

S...

Continue Reading...
From "No One's Listening" To "I've Got A Waitlist"! with Allie Hill Coaching content creation made easy

“IS ANYONE EVEN LISTENING TO ME?!”

When we start our businesses – and even when we’re seasoned veterans – this is a questions everyone has asked themselves at some point in their marketing efforts!

In a candid conversation on Content Creation Made Easy, life coach Allie Hill & I explore what to do...

Continue Reading...
Making E-Mail Work For You 'Cuz It's Not Dead with Tarzan Kay content creation made easy

Coupla things you need to know about using email as part of your marketing plan...

(Whether you like email personally or not):

  1. It’s NOT dead.
  2. You’re not BOTHERING people with your emails

It might be hard to believe, given the huge push of short-form video video video, but emails still a VITA...

Continue Reading...