The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.
Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.
In 2021, Jen joined a 6-month coaching program on an...
Today I get to do something I love doing: live coaching!
Each month I invite a member from the Content Creator’s Studio to work 1:1 on some aspect of content, marketing, business, or mindset that’s driving them bonkers.
Today I’m talking with Sherry Harrod, a podcast host. Sherry has been struggli...
You’ve already DONE your ideal client exercises, right? Ugggg, don’t make me do it again!
You know your avatar, have a character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.
Welp. We’ve got some unsexy news for you:
There are MYTHS around the whole Ideal...
Let’s talk about how to speak to your audience so they will LISTEN..,
We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.
Our job is to share examples, stories, & words that speak directly to what your audience NEEDS & WANTS to hear…
S...
“IS ANYONE EVEN LISTENING TO ME?!”
When we start our businesses – and even when we’re seasoned veterans – this is a questions everyone has asked themselves at some point in their marketing efforts!
In a candid conversation on Content Creation Made Easy, life coach Allie Hill & I explore what to do...
Coupla things you need to know about using email as part of your marketing plan...
(Whether you like email personally or not):
- It’s NOT dead.
- You’re not BOTHERING people with your emails
It might be hard to believe, given the huge push of short-form video video video, but emails still a VITA...