When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to 

• Introduce ourselves at networking events (or even...

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

Recently I heard my friend Caryn Gillen speak about ...

Ever wonder why your "Work with Me" page isn't getting any bites? 

Today we dive into this verrrryyy specific nugget on your website.

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to...

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses...

**This is the second part of the conversation. If you missed Part 1, start there!

What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you...

What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you thought it would?

Or you didn't get the promised results?

*This is a real issue in today's online world and...

Is it time to finally get that book out of your head and onto paper?

You've got the idea, the IP, the framework, the drive, the desire to impact…

BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…

How do you proceed?  

Gotta admit, today my mind got shaken up a bit. 

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber"....

Ever stayed at a party too long? 

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

It's bound to...

What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

...

What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

I know it seems like it's impossible to create big profits when you don't have big audience numbers.

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

And to be effective, you've gotta pitch yourself.

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've...