I don't need to tell you that nurturing your audience is vital.

It develops trust & relationships while creating connection and value for those in your orbit. 

Most importantly, it's a precursor to making the sale for MOST of the people in your orbit.

Because I hear ALL THE TIME, on...

It can't only be ME who's felt exhausted by the constant need to create content, right? 

We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.

But what happens when you feel BLAH about creating content?
Whaddya do...

What is it about SEO that makes me want to run and hide? Just me then?

So here's the thing:

Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.

And they don't like it.

So there's "new rules" you wanna weave into your...

When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to 

• Introduce ourselves at networking events (or even...

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

Recently I heard my friend Caryn Gillen speak about ...

Ever wonder why your "Work with Me" page isn't getting any bites? 

Today we dive into this verrrryyy specific nugget on your website.

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to...

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses...

**This is the second part of the conversation. If you missed Part 1, start there!

What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you...

What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you thought it would?

Or you didn't get the promised results?

*This is a real issue in today's online world and...

Is it time to finally get that book out of your head and onto paper?

You've got the idea, the IP, the framework, the drive, the desire to impact…

BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…

How do you proceed?  

Gotta admit, today my mind got shaken up a bit. 

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber"....

Ever stayed at a party too long? 

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

It's bound to...