When you’re an expert, what do you do when your messaging falls flat?

Beth Nydick, a sought-after media strategist and authority in visibility marketing, realized something big this year:

Despite her decades of experience, her offer and messaging weren’t landing the way she’d...

Feeling burned out by “me-centric” marketing? You’re not alone. 

Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7. 

That’s why Audience-Centric Marketing is...

We're talking about a topic today that miiiiiight seem a little…

Um. Unsexy? Boring?

But stay with me, friend, because I promise you…

We're talking about the unsung superhero of the content marketing world!

It's the thing MOST of us are not thinking about when we create content,...

Mmmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!

Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.

Because...

Even though AI has become our...

If you feel like sharing your ideas is way harder than it needs to be…

Or you’re not how to sound like you instead of some compilation of everyone else? 

Well, this episode of Content Creation Made Easy is gonna be your new bff.

First up, I'm celebrating my 250th episode!!!...

I don't need to tell you that nurturing your audience is vital.

It develops trust & relationships while creating connection and value for those in your orbit. 

Most importantly, it's a precursor to making the sale for MOST of the people in your orbit.

Because I hear ALL THE TIME, on...

It can't only be ME who's felt exhausted by the constant need to create content, right? 

We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.

But what happens when you feel BLAH about creating content?
Whaddya do...

What is it about SEO that makes me want to run and hide? Just me then?

So here's the thing:

Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.

And they don't like it.

So there's "new rules" you wanna weave into your...

When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to 

• Introduce ourselves at networking events (or even...

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

Recently I heard my friend Caryn Gillen speak about ...

Ever wonder why your "Work with Me" page isn't getting any bites? 

Today we dive into this verrrryyy specific nugget on your website.

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to...

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses...