Realistic Tools For
Growing Your Business
I’m living with a teenager and nothing makes sense anymore.
Conversations are--- Wait.
I’m gonna put air quotes around the word “conversation”.
“Conversations” are brief, stilted exchanges, often unsatisfying, and nothing’s straightforward.
Me: Did you get invited someplace? Wanna go?
Him: “Ma...
Horrified, I see ~80 people in a line snaking around the entire left side of the store.
I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation.
UGgggg. Two belts & a gift card in my hand: is this worth it?
It’s the weekend before Christmas, and I’ve ...
Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…
we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.
Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s ...
How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE:
Become business partners.
Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013…
The constantly moving parts lent to endless drama & challenges - both in business and in our...
This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…
and not enough time to say it.
The opposite situation is a very real problem: “I don’t know...
What if you're just not that special? What if you are one of the eleventy-billion experts doing the work you do?
Is it time to throw up your hands, forget about putting your goods out into the marketplace, and
go back to crossing you
This month we’re talking about how to stay out of content + marketing burnout so you maintain your clarity, focus, and energy to grow your business without crashing.
This comes down to creating content in a way that’s sustainable for you.
Let’s talk about an issue that causes content burnout: WH...
When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new.
So we wind up seeking insight, feedback, & validation for our ideas.
Spending TONS of time & money on courses or systems that work for other people...but ma...
What if you're just not that special? What if you are one of the eleventy-billion experts doing the work you do?
Is it time to throw up your hands, forget about putting your goods out into the marketplace, and
go back to crossing you
Be quiet. No one wants to hear your opinions all day.
You’re just…SO MUCH. Can’t you take it down a notch, or three?
Check your tone. People won’t like you if speak like that.
Are you going out looking like…that?
-----
Where did YOU hear these messages growing up?
Mom? Dad? A teacher? A res...
Your whole life, you've been told be more quiet.
You're too much. TOO LOUD. Too opinionated.
No one wants to hear it...shhhhhh. STOP IT.
You've never looked "quite right", haven't really fit in, & didn't sound like everyone else.
But now - you have a business and you're SUPPOSED TO SHOW UP and '...
Thank you, Internet.
So WHY does it seem like being seen & heard in the marketplace is an uphill battle?
It's SO noisy. Standing out feels impossible.
Today, marketing expert Claudia Schalkx & I are talking about HOW DO YOU SE
