Two problems arise when trying to take action on your content:

"I don’t know how to CONCISELY articulate what I do."

"I don’t know how to say it in a way that ALSO gets my audience excited."

No wonder creating content feels so tough!

When it feels impossible to clearly express what...

It’s been 6 months I’ve been part of a coaching course & program - 

But every week, I still scramble for the live coaching call ZOOM link…

I start hunting 15 minutes before, panicked I’m gonna miss it.

Why isn’t it on the Google cal invite?

Why didn’t...

When you finally open that course, launch that membership, or create that program - and you get the clients IN there…

What comes next - in terms of content?

THIS is something we all need to think about! Because the need for relationship building & content does not end at the checkout...

You know how it gets weird when your friend misses your birthday…

starting with the OMG I missed your birthday text…

then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!

You: “No no no - don’t worry! I had a great day ”

Cue the...

Do you feel invisible - like putting content out isn't even worth it?

And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?

If feel like you're so generic that you're lost in the ocean of a million other YOUs...

Then your brand message is too MEH!

How...

Whaddya do?  Such a simple question; SO HARD to answer.

I’m a financial analyst. A photographer. Life coach. 

I sell organic dog treats.

Ohhhhhkay. I know a lot of YOU-types. What makes you special? 

Answer: Arghghghgh!!!

As experts, mired in our “thing”,...

There’s NO one right way to “do content”.

We create a goal, decide on a strategy, and choose the tactics that feel best for us.

But what happens when you get stuck in a vortex of “I don’t wanna!!”?

When marketing + content feels like it’s too hard, too...

I’m living with a teenager and nothing makes sense anymore.

Conversations are--- Wait. 

I’m gonna put air quotes around the word “conversation”.

“Conversations” are brief, stilted exchanges, often unsatisfying, and nothing’s straightforward. 

...

Horrified, I see ~80 people in a line snaking around the entire left side of the store.

I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation. 

UGgggg. Two belts & a gift card in my hand: is this worth it?

It’s the weekend before...

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…

we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.

Your words matter. What you say to your audience matters. And if you’re...

How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE: 

Become business partners.

Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013…

The constantly moving parts lent to endless drama & challenges -...

This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…

and not enough time to say it.

The opposite situation is a very real...