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How to make your offer sound special

Before COVID, I had an unwavering commitment to my eyelash extensions – like, maybe more serious than to my marriage. ;)

But now, I don’t wanna go back to them – because of both time & money. So I need a good mascara.

Which one, tho? I’m ridiculously lazy about...

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No one was expecting that superpower

I hit a nerve last week.

MANY readers sent thank you messages after my post because I talked about how we’re not failures because…

*THIS* job wasn’t “it” … And *NOPE* - not that thing wasn’t it either… AND also

*OMG* I spent money on this...

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My 13-year-old Mansplained how “You wasted ALL that time, Mom.”

Jack sidled up next to me yesterday at the picnic table & checked out my screen so he could comment on what I was up to.

You need to know that my kiddo is 13, precocious, opinionated, and likes to sometimes Mansplain stuff to me.

My screen portrayed a slide deck in its infancy – and...

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Will anyone pay for this?

Two years ago, I thought I had a superpower.

But was it REALLY a superpower? I mean – this thing was soooo easy for me to do.

This speaks to a long-standing limiting belief deep inside my mind that for something to be VALUABLE –

(i.e. other people will pay for it)

it needs to feel...

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How to figure out what’s the right next thing to do

Have you ever spent looking endlessly at a white page, cursor blinking? That was me this weekend, thinking about what I wanted to talk about today.

I repeatedly asked myself, Do I trust myself to write this? Should I hit “publish”?

I did the digital version of crumpling up the yellow...

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I've made this much & I can make it again

We’d been on the phone for almost 2 hours -

I’d never done anything like this before, & frankly, I was scared, deep down.

Kweku Riverson, a coach who works with his wife Jessica, was explaining how their coaching program I was interested in worked.

It was exactly what I needed to...

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Swindled…by the same woman…TWICE.

No lie - I’ve gotten swindled by the same woman two times.

My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!

Oh - man. I can’t even pretend to give this story justice.

Suffice it to say it...

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I Don't Want To Be Annoying

‘That is SO annoying.’

^^This was my brilliant commentary on any situation. 

The phrase followed me everywhere as a default thought.

  • The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
  • The sticky SHIFT key on my keyboard? So annoying!...
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Here’s exactly what your audience needs to hear

My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.

What’s the problem? Well - No one really knows what Betsy does.

Her friends use air quotes when they talk about “her business”.

Her followers like...

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How to Create a Better Introduction - and why you need one!

Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.

Remember, I was a teacher: Go to school. Come home. Grade papers. The end. 

He’d “have to” go out for drinks, dinner, or golf tournaments. 

I’d roll my eyes HARD....

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Am I too dumb to do marketing?

Even before COVID struck, there’s always been a lot of

OMG-are-you-seriously-freaking-doing-that?

marketing tactics you’ve been running from like your hair’s on fire!

If you haven’t figured out how to attract clients, it’s not your fault.

People HATE marketing - they...

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Are you ZOOMED out?

Remember the lyrics to that early-90s classic, Rump Shaker?

Come ONnnnnn - you know it! It’s a classic…

“All I want to do is zoom-a-zoom-zoom-zoom…”

I’ve been thinking about that song a lot this week because, I’ve gotta admit:

I'm zoomed OUT. I’M...

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