Realistic Tools For
Growing Your Business
Before COVID, I had an unwavering commitment to my eyelash extensions – like, maybe more serious than to my marriage. ;)
But now, I don’t wanna go back to them – because of both time & money. So I need a good mascara.
Which one, tho? I’m ridiculously lazy about...
I hit a nerve last week.
MANY readers sent thank you messages after my post because I talked about how we’re not failures because…
*THIS* job wasn’t “it” … And *NOPE* - not that thing wasn’t it either… AND also
*OMG* I spent money on this...
Jack sidled up next to me yesterday at the picnic table & checked out my screen so he could comment on what I was up to.
You need to know that my kiddo is 13, precocious, opinionated, and likes to sometimes Mansplain stuff to me.
My screen portrayed a slide deck in its infancy – and...
Two years ago, I thought I had a superpower.
But was it REALLY a superpower? I mean – this thing was soooo easy for me to do.
This speaks to a long-standing limiting belief deep inside my mind that for something to be VALUABLE –
(i.e. other people will pay for it)
it needs to feel...
Have you ever spent looking endlessly at a white page, cursor blinking? That was me this weekend, thinking about what I wanted to talk about today.
I repeatedly asked myself, Do I trust myself to write this? Should I hit “publish”?
I did the digital version of crumpling up the yellow...
We’d been on the phone for almost 2 hours -
I’d never done anything like this before, & frankly, I was scared, deep down.
Kweku Riverson, a coach who works with his wife Jessica, was explaining how their coaching program I was interested in worked.
It was exactly what I needed to...
No lie - I’ve gotten swindled by the same woman two times.
My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!
Oh - man. I can’t even pretend to give this story justice.
Suffice it to say it...
‘That is SO annoying.’
^^This was my brilliant commentary on any situation.
The phrase followed me everywhere as a default thought.
- The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
- The sticky SHIFT key on my keyboard? So annoying!...
My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.
What’s the problem? Well - No one really knows what Betsy does.
Her friends use air quotes when they talk about “her business”.
Her followers like...
Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.
Remember, I was a teacher: Go to school. Come home. Grade papers. The end.
He’d “have to” go out for drinks, dinner, or golf tournaments.
I’d roll my eyes HARD....
Even before COVID struck, there’s always been a lot of
OMG-are-you-seriously-freaking-doing-that?
marketing tactics you’ve been running from like your hair’s on fire!
If you haven’t figured out how to attract clients, it’s not your fault.
People HATE marketing - they...
Remember the lyrics to that early-90s classic, Rump Shaker?
Come ONnnnnn - you know it! It’s a classic…
“All I want to do is zoom-a-zoom-zoom-zoom…”
I’ve been thinking about that song a lot this week because, I’ve gotta admit:
I'm zoomed OUT. I’M...