The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
Just can’t write. I hate writing.
Email’s not my thing.
Socials are a total time suck.
Soooooo - I can’t do content. [{SHRUG}]
>>>waits for next referral to roll in.Â
>>>>>>CUE TUMBLEWEED.
I could teach you every content creation strategy in the book, but if that’s what’s going on in your mind...
So one of the things I really want you to understand about content creation is that there's not a one size fits all solution to your specific content problem.
And I know that there's a lot of things vying for your time.
Should I start a podcast?
Should I get on TikTok?
People are growing explosi...
Today I really want to talk about what to do if things aren't going perfectly for you.
If things aren't lining up the way you thought they would if we're already in the middle of 2021 and you're like,
"I don't really have my act together."
Especially if 2021 is your big year to make things happe...
I’ve put off writing this article, but I HAVE to tell you this TRUTH about content creation:
You want to REPEL people.
“WHAT!? Jen, you literally spend all your time telling me how to ATTRACT an audience.”
Yes, but stick with me:Â we WANT to repel people with our content -Â
because it’s the fast...
It’s not their fault, but it can be annoying.
What’s “it”?Â
“It” is the fact that your audience isn’t always ready to hear certain things you want to say to them…
Say you’re a sales coach -Â
You know the reason clients have trouble selling offers is đź’Ż% due to scarcity stories or worthiness issue...
I wonder if you've ever had this moment where you've gotten an email or done a training or you've gotten like a DM from somebody and you just feel like it's just so cringy.
It's just so guh.Â
It reinforces that belief that you hate marketing, that you can't do marketing, that you're just going to ...
