‘That is SO annoying.’

^^This was my brilliant commentary on any situation. 

The phrase followed me everywhere as a default thought.

• The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
• The sticky SHIFT key on my keyboard? So annoying!
• The noisy Blu
...

My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.

What’s the problem? Well - No one really knows what Betsy does.

Her friends use air quotes when they talk about “her business”.

Her followers like her but wonder “Can she help...

Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.

Remember, I was a teacher: Go to school. Come home. Grade papers. The end. 

He’d “have to” go out for drinks, dinner, or golf tournaments. 

I’d roll my eyes HARD. He’d say, “Jen! This is business....

Even before COVID struck, there’s always been a lot of

OMG-are-you-seriously-freaking-doing-that?

marketing tactics you’ve been running from like your hair’s on fire!

If you haven’t figured out how to attract clients, it’s not your fault.

People HATE marketing - they tell me all the time.

In fa...

Remember the lyrics to that early-90s classic, Rump Shaker?

Come ONnnnnn - you know it! It’s a classic…

“All I want to do is zoom-a-zoom-zoom-zoom…”

I’ve been thinking about that song a lot this week because, I’ve gotta admit:

I'm zoomed OUT. I’M EXHAUSTED.

My hips are tired from sitting so muc...

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.

BUT - creating a brick & mortar...

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s - mostly that th...

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But even from far away, I feel h...

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom. 😉

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

-----------

Here’s what MORE looks like:

🎉 The...

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than grow a business because they HA...

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them, you’ll feel your...

Doubt crept in. And Erica was hiding.

She had the perfect excuses, -ahem, I mean reasons- to NOT grow her business…

Not enough time. Not enough know-how.

But the NUMERO-UNO reason she lurked in the shadows of her own business?

It's terrifying to be seen. 

You get it - what if someone sees you &...