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Realistic Tools For

Growing Your Business

Put Down the Firehose: 3 tips to help your audience digest your message

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

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Am I too dumb to do marketing?

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than...

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Blobby Brown is helping me write this

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them,...

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What happened when Real Erica showed up

Doubt crept in. And Erica was hiding.

She had the perfect excuses, -ahem, I mean reasons- to NOT grow her business…

Not enough time. Not enough know-how.

But the NUMERO-UNO reason she lurked in the shadows of her own business?

It's terrifying to be seen

You get it - what if someone...

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What failure really looks like

A year ago, a teacher friend of mine - who’s on my email list - approached me at our kids’ soccer game.

He said, “Your emails are SO helpful! I try & teach what you teach to my students - thank you for your work.”

I was flabbergasted & honored - this friend is not...

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Why can’t you just stay put for once?

My brain can get itchy. Like - it loves what it’s doing right now, and it also wonders, What else is out there?

It’s the reason I’ve moved out of every job I’ve ever had - they get too comfortable. Sometimes it’s boring…sometimes I just want a new challenge.

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I figured out what makes us so unhappy

I want to start out today by saying that I didn’t mean to turn into the giant ASSHOLE that I did.

But it was two weeks before Christmas & I was sitting on my best friend couch.

We were enjoying the fire and the fact that the men were in a completely different room watching their noisy...

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The one thing you need to get to the next level

Courageous people are a different breed than me.

Courageous people are those who do scary, hard things - like Navy SEALS, First Responders. Or people with illnesses or challenges that persevere…

Courageous people do really badass shit outside the realm of possibility for me.

I did not see...

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Create Success From The Clutter

As you can imagine, she was overwhelmed.

She’d been recovering mentally & physically from breast cancer for 4 years…

And had left corporate America to launch her own business. 

She had ALL THE IDEAS. Tons of experience.

Mucho mucho training & certifications.

But what did...

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What to do when you don’t know what to do

You know that place in your life when you’ve realized SOMETHING has to change?

Or you’ve got a gut instinct that something is about to SHIFT…and you have no idea what it’s gonna look like?

Maybe you don’t even know HOW you WANT it to look in the future!

You sit...

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3 tools to move you forward in the low moments

Here are 3 tools you can use today to help you move forward when you feel sluggish or low…

Fairly easy tools you can do right now.

Tool 1: Look Back/Look Now

First, I think back about a year - and remember some things I really wanted for myself. 

Once I remember the gist of those...

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I’ve already failed in the New Decade

I’ll be honest with you, friend. I could NOT get my shit together at the end of 2019.

Yea, yea - it was holidays. All the family things. Gifts to buy & wrap. And travel.

So much distraction & overwhelm.

I spent a lot of time comparing myself to what other people were doing, and that...

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