The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Boost Content Efficiency by Harnessing Your Unique Motivation

It can't only be ME who's felt exhausted by the constant need to create content, right? 

We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.


But what happens when you feel BLAH about creating content?
Whaddya do when you'...

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Update & Elevate Your SEO Approach For A 2025 World

What is it about SEO that makes me want to run and hide? Just me then?

So here's the thing:

Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.

And they don't like it.

So there's "new rules" you wanna weave into your co...

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How Discovering Her Real Voice & Messaging Changed Her Business

When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to 

  • Introduce ourselves at networking events (or even the freakin'
  • ...
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Using Your Values to Attract Ideal Clients

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

Recently I heard my friend Caryn Gillen speak about weaving ...

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Make Your 'Work With Me' Page Work Better

Ever wonder why your "Work with Me" page isn't getting any bites? 

Today we dive into this verrrryyy specific nugget on your website.

 

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to turn yours into a c...

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AstroStrategic Marketing: A Cool Celestial Marketing Approach You've Probably Never Heard Of

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses astrological data to...

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