Realistic Tools For
Growing Your Business
It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years.
I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy because
Like Eddie, I’d beg my mom to “THROW DOWN SOME MONEYYYYY”…
My f...
FIVE DEGREES.
It’s been a miserable FIVE DEGREES for several days.
Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.
Mostly we’re hovering around 5.
I’ve fallen on the ice twice so far - blammo - right on my back.
I spend all day in front of 3 floor-to ceiling windows ins...
Shaneice was very specific about what’s wrong in her content creation life:
In an on-air coaching call, I asked her, What's driving you bonkers with your content?
She said, Well…
- I can’t articulate what it is that I do concisely that also makes my audience excited.
- My ideas are all over the ...
It’s been 6 months I’ve been part of a coaching course & program -
But every week, I still scramble for the live coaching call ZOOM link…
I start hunting 15 minutes before, panicked I’m gonna miss it.
Why isn’t it on the Google cal invite?
Why didn’t they send an email reminder?
The ‘success t...
You know how it gets weird when your friend misses your birthday…
starting with the OMG I missed your birthday 😱 text…
then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!
You: “No no no - don’t worry! I had a great day ☺”
Cue the influx of WHYs: flat tire, sick kid, needy par...
Sometimes I think, “Holy crap. The month’s OVER. Blergh, I need more content again.”
Now, if I’m the person teaching, loving, & creating content, and even I feel this way, then what the HELL must my audience feel?
Exhausted. Confused. Drained. Resentful. Frustrated. Overwhelmed.
They think:
...
The other day, a client was telling me that she had to explain herself a lot for people to get what she actually does.
Then when she explains it, it takes a little while.
But people are finally like, "Oh, I get it!"
And I was like, "Tell me what you say to them."
It turns out the way that she de...
An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”
Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like them on paper.
Maybe I should offer this ser...
Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.
Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…
It’s no wonder I spent my final semester at college literally without a voice.
When it did show up, it was crack...
You know how sometimes there's a marketing thing that you hear you should be doing, or you see other people doing.
For example, take reels on Instagram.
Instagram is really pushing reels.
Or maybe you've been on TikTok and you enjoy consuming TikTok.
And you see people using TikTok as a content ...
14 minutes into a call I expected would take an hour for, Sara said, ‘Nope - that’s it! I’m good! See you next week.”
I panicked a little - I’m helping my 2nd cousin craft her college personal essay, which I do for all the kids in my family…
It’s supposed to expose a deep, interesting, insightful ...
